TikTok's Influence on Politics and Social Engagement
The Power of TikTok Influencers and Political Engagement In an age where social media platforms dictate the flow of information and cultural trends, TikTok has emerged as a powerful player, particularly among younger audiences. Recent studies reveal a fascinating dynamic: approximately half of all TikTok accounts followed by U.S. adults are influencers and creators. This statistic highlights the platform’s role as a hub for entertainment and lifestyle content, overshadowing more traditional sources of news and political discourse. A Rare Focus on News and Politics Despite its vast reach, TikTok's focus on serious subjects such as news and politics is notably minimal. The research indicates that only a small fraction of the accounts followed engage in these topics. Key Findings: TikTok accounts discussing news and politics constitute a mere fraction of followed accounts. In comparison, a previous study on another social media platform found that a significantly higher p