Who is Daniel Aharonoff?

Daniel Aharonoff is a technology investor and entrepreneur with over 25 years of experience in the digital media sector. He is currently focused on exploring the potential of blockchain and artificial intelligence to create innovative solutions to real-world problems. Through his company, BroadScaler Consulting, Daniel has shaped the digital strategies of leading entertainment, SaaS, and consumer marketing brands. He's also the co-founder of VideoDome Networks and his latest venture, ATM.TV, is a joint venture with 7-Eleven.

What is VideoDome Networks?

VideoDome Networks is a middleware online video platform provider, co-founded by Daniel Aharonoff, which gained attention from movie and television studios, leading to partnerships with industry icons such as NBC, Fox Kids, and Haim Saban.

ATM.TV is a joint venture with 7-Eleven that monetizes their nearly 9,000 nationwide in-store screens, reaching more than 5 billion verified impressions per year. ATM.TV provides the opportunity to deliver targeted, high-definition digital images to consumers at the point of their final buying decisions. It has attracted several hundred notable brand advertisers and is thriving.

Niantic's Major Layoffs and Game Cancellations: Impact on the Gaming Industry

Produced by Daniel Aharonoff & Mogul Media AI - July 03, 2023

The Shockwave in Niantic: Major Layoffs and Game Cancellations

In a surprising turn of events, Niantic, the renowned creator of Pokémon GO, made the harsh decision to lay off 230 employees. This decision comes barely a year after the company laid off approximately 90 employees. Not only are human resources being cut back, but the company has also decided to cancel the production of several games, much to the disappointment of fans. This includes the NBA All-World, which has been on the App Store for a mere four months, and an upcoming game based on the popular Marvel franchise.

The Aftermath of a Pandemic Revenue Surge

"In the wake of the revenue surge we saw during Covid, we grew our headcount and related expenses in order to pursue growth more aggressively," CEO John Hanke penned in an email to employees, which was also shared on the company's blog. It appears that the pandemic-induced growth led the company to expand at a rapid pace. But as the surge wanes, so does the company's capacity to sustain the increased workforce.

Fun Fact: Did you know that Niantic was a startup within Google before it spun out as an independent entity in 2015?

Previous Layoffs and Game Cancellations

This isn't the first time Niantic has had to make such a drastic decision. Last year, the company laid off around 90 employees and canceled four projects, including a Transformers game. This time, the games that will meet the same fate include NBA All-World and a Marvel-based game.

Trivia: Niantic is named after the Niantic, a whaling vessel that came to San Francisco during the California Gold Rush of 1849 and was subsequently converted into a hotel.

The Impact on the Gaming Industry

These layoffs and cancellations, while understandably a strategic move for the company, will undoubtedly send shockwaves through the gaming industry. Layoffs and cancellations of this magnitude can create a ripple effect, influencing investor confidence, technological advancements and even consumer behavior.

The gaming industry, like any other, has its ups and downs. But when a player as big as Niantic makes such drastic changes, it's worth paying attention to. It may signal a shift in the industry, a change in consumer behavior, or simply a company trying to find its footing after an unexpected growth spurt.

As we move forward, it's crucial for both industry insiders and enthusiasts to keep an eye on these developments. They may just shape the future of gaming as we know it.

In the grand chessboard of the tech world, every move matters. And this move by Niantic is one that will undoubtedly be analyzed, scrutinized, and remembered for years to come. The ultimate question, however, is what Niantic's next move will be - and how it will impact the landscape of the gaming industry.